Last week, we discussed different ways to tame your marketing budget. Another vital component to develop your marketing strategy is to adhere to solutions-oriented business tactics. Rather than focusing on the problem, it’s time to shift your focus to the solution. You’ll reach goals faster and your decision-making process will be a much more positiveRead Full Article
marketing 101: setting goals
Recently, Prisma Graphic launched a Marketing 101 series. We’d now like to continue this series and discuss setting direct marketing goals.
At the outset of most direct marketing campaigns, almost everyone wants to get right to the graphic design and copy. We strongly urge you to get to the “why” of the campaign, before getting toRead Full Article
QR Codes: Print & Digital Marketing
Our social media icons look a little different, don’t they? If you were presented a card with these images would you know what to do with them?
If you answered no, don’t worry – many people are unsure about these funny looking graphics. This article will get you up to speed. And, if you already know aboutRead Full Article





