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Tips For Effective Direct Mail Marketing

September 16, 2010category  | Database Marketing Direct Mail Fulfillment Direct Mail Management Direct Mail Printing Direct Marketing

Direct Mail, when done correctly, is still one of the most effective marketing channels but no longer can you stick a stamp on a post card and expect your audience to respond. The keys to direct mail in the web 2.0 era are audience segmentation, relevance and personalization.
Audience Segmentation
Bad data will bring every direct mail campaignRead Full Article

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