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how to implement a successful marketing campaign

March 1, 2012category  | Direct Mail Printing

When you’re looking to create a successful marketing campaign to attract new clients or boost sales, consider pairing a direct mail campaign with a cutting edge print strategy.

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Get Personal: Segmented and Variable Data Marketing

September 28, 2010category  | Database Marketing Direct Mail Printing

How much do you know about your client base? And, the specifics about their business? If your business is B-to-C,  (business-to-consumer) what do you know about them as individuals?
Today more than ever, technology allows you to speak directly to your clients on a one-to-one basis. A segmented data list can not only provide a liftRead Full Article

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Tips For Effective Direct Mail Marketing

September 16, 2010category  | Database Marketing Direct Mail Fulfillment Direct Mail Management Direct Mail Printing Direct Marketing

Direct Mail, when done correctly, is still one of the most effective marketing channels but no longer can you stick a stamp on a post card and expect your audience to respond. The keys to direct mail in the web 2.0 era are audience segmentation, relevance and personalization.
Audience Segmentation
Bad data will bring every direct mail campaignRead Full Article

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