Taking the helm of the privately held Prisma Graphic in 2000, Bob Anderson has lead the company through a prosperous evolution from traditional, high-end boutique printer to an all-inclusive commercial print and direct marketing solutions provider.

A third generation native Arizonan, Bob attended Northern Arizona University in Flagstaff, earning a Bachelor’s of Science in Advertising/Journalism. Demonstrating an innate ability in sales, Bob became the Advertising Sales Manager for NAU’s The Lumberjack newspaper while in college. Graduating in 1983, he remained in ad sales by taking a job in the mall tabloids division of Scripps Newspapers located in Santa Barbara, Calif. Bob soon returned to Phoenix and began his commercial print sales career, working for two large commercial printers, over the next 15 years, before purchasing Prisma Graphic.

Anderson prides himself on being an influential part of our sales team; continually prospecting new customers to hear about their evolving business needs.

As the newest member of the Prisma Graphic leadership team, Simon brings a high level of energy, vision, and passion for our industry. A second generation Arizonan, Simon has deep roots and a wide network of friends and family in the community. Simon holds a Bachelors of Science in Marketing from the WP Carey School of Business at ASU. During college, Simon began a successful sales career in printing and reprographics with Kinko’s and then moved into the very competitive industry of paper and packaging distribution. During his 16 year career with Zellerbach Paper, xpedx, and International Paper, Simon has held positions in sales, sales management and business unit management. Most recently, as the General Manager for the Southwest divisions of xpedx, he had responsibility for the people and operations in Southern Nevada, New Mexico and Arizona. Simon has served as a PIAZ and NPTA Board Member in recent years and is looking forward to strengthening those relationships in this new position.

With over 29 years in the commercial printing industry, Alan has learned the business first-hand. He began his career with a Phoenix-based print shop and climbed the ranks, holding almost every position in the print process. Joining Prisma Graphic in 2001, Alan worked as an account manager, sales representative and operations manager before stepping into his current position as General Manager. His vast knowledge of printing and overall environmental awareness has helped Prisma implement one of the most aggressive sustainability programs in the industry. And, it was this passion that has contributed to Prisma securing long-term business with clients who share similar green initiatives, including Avnet, Cisneros Design, Blue Cross/Blue Shield of Arizona and Arizona State University.

Steve began his 45-year printing career as a pressman in a family-owned print shop, soon earning the title of foreman and later working his way into management. His success eventually had him exploring opportunities in the corporate world to expand his industry knowledge. Steve has held VP Management positions at some of the most well known commercial printing companies in the U.S., eventually joining the Prisma team in 2005. By streamlining workflows and modifying the overall company culture, Carlson’s influence has been instrumental in Prisma’s lean manufacturing transformation.

A native Arizonan, Victor has 24 years of accounting experience, 13 in the commercial printing industry, which he brings to bear as Controller of Prisma Graphic. Since 2002, Martinez has overseen all administrative and finance/accounting functions for the company. Martinez holds a bachelor’s degree in accounting and a MBA from ASU’s W.P. Carey School of Business. Victor is also a very active member of the Arizona Society of Certified Public Accountants.

With more than fourteen years of advertising and direct marketing experience, Rob brings motivation and leadership to the Prisma team. Recruited to Prisma’s sales team in 2001, Rob offers extensive expertise in developing and managing successful national direct mail programs. In his current role as Marketing & eCommerce Director, Rob provides oversight and implementation of services that can deliver cost-effective solutions to Prisma’s client base. He is focused on technological advancements that offer closed-loop systems for the execution of integrated marketing campaigns with measurable results. A 1995 graduate of the University of Nebraska-Lincoln, Rob earned a Bachelor of Journalism, with a Major in Advertising and Minors in Marketing, English and History.