Adobe's InDesign basics for commercial printing

If you’re interested in learning Adobe’s InDesign publishing software for web to print, print on demand or other commercial printing applications, setting a foundation in the basics of the software will pay off down the road. Knowing where the proper tools and functions for the job are located will ultimately…
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Free Font Friday #5: Headlines

It’s Friday. We love Friday’s around here…not because we shut down (we run just about 24/7), but because we get to offer our designers something for free. Take a look at these fonts that are great for creating headlines.
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Brand control – Who’s really in charge?

As a marketer from the pre-blog era, this question seems ridiculously easy to answer… and once upon a time it was. Now, not so much. Not in a time when blogs, discussion boards, email group lists, Facebook, Twitter, and all other such tools create an open, ongoing forum for your…
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Door hangers – The underdog of direct mail

What is your company’s customary and acceptable lead generation cost? Chances are it’s more than eight cents per lead. If you don’t know this cost, do some research and find out, it’s critical to the bottom line of any direct mail strategy. A unique and often overlooked component to a…
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Virgin vs. recycled – What’s your vote?

SO it’s a no-brainer that the selection of paper used in all your collateral materials and various other paper projects IS an important contributor to softening your environmental footprint on the world. BUT, do your clients care, and is it cost-effective? You know your clients best… Will your commitment to…
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Recycling office paper – Is it enough?

The U.S. is the largest market for paper products in the world, producing 90 million tons of paper annually and, in-turn, consuming about 100 million tons, according to the Forest Stewardship Council, U. S. A. (FSC) So even though we think we live in a virtual world, we still love…
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Leveraging the internet’s power with the impact of print

Leveraging the Internet’s Power with the Impact of Print.  Some are convinced the Internet will one day rule the marketing world. Experienced marketers know that it is just a tool, albeit a powerful one, that works best when it is combined with other mediums, particularly print. According to a recent…
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