Custom Items Delivered
For more than 60 years, California Bank & Trust has been helping generations of Californians and California businesses grow and prosper implementing their motto of helping to lead their clients to brighter and more financially sound futures. One of California’s most dynamic and admired banks, they offer guidance, collaboration, and customized options that are unique to their brand.
2020 has had its ups and downs with an ever-changing business front. One thing that has changed for the better is stronger and safer hygiene techniques. CB&T knew that they would need to take preventative steps to ensure the top quality banking experience they are known for, but it wouldn’t be an easy task. With 114 locations needing variable safety signage directed towards their local audience in just 12 days, CB&T needed a partner who could handle this high profile job. That’s where Prisma stepped in to help.
“With already tight turn times for signage to be printed and delivered, we added another layer of complexity and built the entire program out in dokshop, something we had never done before at this magnitude. We needed to allow our offices to customize their signage with their phone numbers and place an order for the appropriate quantities. Since our teams are comfortable ordering within dokshop, it made it super easy for them to find the signage kit they needed and customize it. Once all orders were placed, we pulled a report and built a distribution list for Prisma to use to ship out the order. All in all the project went extremely smoothly and thanks to Prisma’s hands-on customer service and solutions we were able to meet our deadlines!”
– ANGELIA HAGE, MARKETING MANAGER-STRATEGY
A special site for the job
Originally planning to predetermine what each location would receive through their corporate office, CB&T soon realized the process was time-consuming and could lead to inaccuracies for their various branches’ needs. To remedy this, Prisma’s team of dokshop experts created a custom, time-restricted microsite that was an extension of their current dokshop site. This microsite allowed CB&T’s branch managers to request which informational signage they needed and customize it with their locations’ personal information, all in a platform that the CB&T branch managers were already comfortable using. Within a 24-hour time window, managers submitted their requests, almost doubling the projected needs predetermined by their corporate offices.
Variable data for every location
After orders were placed it became quite clear that there was an extensive amount of variable data that needed to be printed and delivered to the desired location. Every location’s order needed custom phone numbers and messaging to reflect the bank’s status. 250 variables were used across 9 static product types, including A-frame signage, floor graphics, window clings, and more.
The dream team
With a short time window to get appropriate signage to all 114 locations, CB&T needed a print partner whose team could produce and manage such detailed work with precision and accuracy. Prisma’s Grand Format and Fulfillment teams were ready for the task and used their expert skills to produce, manage, and execute a plan of action that would get the job done right. Team members carefully picked and packed the correct signage for each branch, making sure every item was sent to the correct location. With a 12 day turnaround time, over 1,000 custom items were produced and distributed, getting CB&T’s safety message to all of their locations on time, allowing them to focus on other important matters during unprecedented times.