What do you get when you combine a recognizable food brand with a zealous fanbase, a marketing logistics technology platform and some holiday cheer? You get the Hidden Valley Ranch Ranch-O-Gram promotion that inspired ranch fanatics to personalize a holiday-themed bottle of ranch and send it in a special gift box to themselves or their ranch-loving friends for the winter season.
An internal and external ordering site on demand
Hidden Valley needed the custom ranch bottles to be available for order by their consumer base, but only needed a site that was available for a short time-frame. Referred to Prisma by a long time client who knew the dokshop team could get just the job done, Hidden Valley entrusted this unique job in their capable hands. Prisma’s dedicated dokshop team immediately went to work programming an e-Commerce micro-site that consumers could utilize during the holiday campaign and would open and close to the public consumer base on demand.
Custom programming for the perfect gift
This promotion was brought to life with the full-service marketing logistics power of Prisma. Using a custom-branded online storefront built into Prisma’s web-to-print technology dokshop, customers are able to have a fully digital customization process to inscribe their chosen bottle with a name and instantly proofs it for approval to print. The custom labels were then affixed to classic bottles Hidden Valley Ranch, packaged in a festive holiday gift box and shipped direct to the recipient’s door just in time for the holidays. Although the campaign had quick turn times, the requested launch date was met and sales goals within the first few days were exceeded.
Ready to go gifts with fulfillment solutions
One unique component of this promotion was that each custom bottle came prepackaged in gift boxes so they could be sent straight to the recipient! The gift box was decked out with bows, crinkle paper, and even a custom sleeve that replicated wrapping paper to go with the holiday spirit. Prisma’s fulfillment team worked hard to create concise gift boxes that represented Hidden Valley’s brand standards and provided a memorable unboxing experience by the ranch lovers who received it. Through the use of popular social media platforms like TikTok, Hidden Valley was able to visualize an unboxing for all of its ranch loving fans, and building up hype for this once in a lifetime holiday surprise. Hidden Valley launched their holiday campaign with confidence powered by Prisma’s ability to provide a seamless eCommerce experience with custom web-to-print technology.