Delivering branded flair to local markets
Prisma developed a user-friendly, web-to-print online interface through dokshop where corporate can upload branded marketing collateral for franchisees to utilize. Franchise owners/managers can log on 24/7, choose the items desired, modify for local market promotions, proof instantly and order printed materials or download electronic files, all of which pass through corporate for final approval. The process provides each franchisee the ability to easily create and offer seasonal promotions in their market, contain costs and increase speed-to-market.
Tilted Kilt can create national marketing programs that can be adapted for local markets, without incurring the high costs associated with custom design. Essentially, Tilted Kilt provides corporately controlled marketing tools to franchisees that promote their business, maintain the brand and overall message, without the expense of an extended marketing staff.