Best Practices

5 Reasons Why Catalogs Are on the Rise

Catalogs & The Consumer: ~7 Minute Read If your company hasn’t ever considered incorporating catalogs into your omnichannel marketing efforts, it might be time to start. 85% of marketers understand the benefits, which is why they plan to maintain or increase their circulation. In our digitally-saturated world, catalogs have the power…
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A Conscious Effort for a Greener World

At Prisma, we recognize that a greener world is a better world, which is why in every aspect of our company we strive for greener solutions. From our machinery and inks to the very paper products we print on, we always work to lessen our carbon footprint. The Forest Stewardship…
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Self-install window displays for IHOP & Applebee’s locations

For restaurants with multiple locations, outdoor window promotions can be a challenge. Poor installation by untrained employees creates a negative image, but it’s not cost effective to hire a professional installer in each market. Clients like IHOP and Applebee’s have come to rely on window perforation material (affectionately known as…
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Game day delivery: Every minute counts

If you’ve attended a major sporting event in the Phoenix area, you might have paged through a program to review rosters, read the latest season averages, or check the injury report. Chances are that these materials were ordered via on demand printing, so the information is as current as…
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Speed to market: Why is it so important?

One way to explain the importance of speed to market for business is by explaining how decreased speed to market can hurt: 1. Decreased speed to market gives the competition the advantage when it comes to innovation, allowing them to reach consumers with new products, services or offers before…
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Prisma Graphic named top commercial printing company in Arizona

The changes that have impacted the commercial print industry over the past five years could make your head spin. But one thing that hasn’t changed here at Prisma is our commitment to our customers. No matter how the industry evolves, at Prisma we want to continue to be an extension…
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The Arizona We Want 2.0

What elements bring about positive change? Through collaboration and positive thinking we can generate change that not only improves Arizona now, but also promises a bright future. Any person holds the power to determine what type of state we live in. A large contributor to this vision is the Center…
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Thanks for voting us the #1 commercial printer in Arizona 5 years in a row

Excelling as a commercial printer in an ever-evolving market takes vision. For Prisma Graphic, that vision includes providing unmatched customer service, treating every client as a partner and offering innovative marketing solutions well beyond print. Our staff views every project as an opportunity to further the success of our clients’…
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Grand format printing now available

We’re proud to welcome the newest member to our production lineup: the 10-foot, VUTEK® QS3220 UV printer. Grand format is a great way to showcase your business. And, this high-end piece of equipment allows us to print your promotions on all the standard plastic materials, as well as on glass,…
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Accelerate your business strategy

Last week, we discussed different ways to tame your marketing budget. Another vital component to develop your marketing strategy is to adhere to solutions-oriented business tactics. Rather than focusing on the problem, it’s time to shift your focus to the solution. You’ll reach goals faster and your decision-making process will…
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