Direct Response & Logistics

Proposed USPS pricing change

On January 26th, the US Postal Service filed a pricing change with the Postal Regulatory Commission (PRC). This means that the post office wants to increase postage in many different categories. Some key elements of the pricing proposal include: An overall 3.4 percent price increase No price increase in…
Read More

Multichannel marketing campaigns: Direct mail

Multichannel marketing campaigns are effective in reaching clients and improving sales when executed effectively. As an important marketing channel, direct mail has some distinct advantages in multichannel marketing campaigns. Below are some helpful tips on how to get the most out of your direct mail in a multichannel…
Read More

Learn the latest SEO tactics for 2013

When it comes to SEO, it’s best to start at the beginning: To put it simply, SEO is the process of improving a website’s visibility in search engine listings. The means of obtaining this prominence frequently change, but two common SEO tactics include 1) receiving back links from…
Read More

Direct mail: Envelopes matter

At Prisma Graphic digital printing company, we enjoy making sure our products exceed client expectations, starting with our packaging. When it comes to direct mail, we like to put our focus in the quality and detail from start to finish. What do most direct mail pieces have in common, yet make them…
Read More

Intelligent inserting expands Prisma’s digital printing capabilities

Before your direct mail is printed, packaged, and delivered promptly to your customers, Prisma Graphic digital printing company perfects each parcel using highly advanced technology called Intelligent Inserting. Let’s take a look behind the scenes of direct mail, where Intelligent Inserting produces a pristine product tailor-made to accomplish your objectives.…
Read More

Our digital print company advances the technology behind direct mail

Trendy marketing strategies always seem to have a rather short lifespan. Prisma Graphic, a veteran digital print company, has watched these marketing schemes come and go through the years, investing in various marketing platforms which many digital printing companies cannot offer. We’ve witnessed a select few marketing methods survive the…
Read More

Tame your marketing budget

If there’s one thing the economy has taught us, it’s how to do more with less. As the 2000s came to an end, so did carefree spending and “the sky’s the limit” motto shared by so many companies. We were all suddenly grounded, and while finding the silver lining has…
Read More

Expanded direct marketing services

Since Prisma’s acquisition of World Marketing – Phoenix in November of 2010, we have never been better set up to be your turnkey source for all things direct marketing. In the months following the acquisition, Prisma Graphic has been diligently training all employees on sensitive data policies. Only approved employees…
Read More

Direct marketing in 2011

Direct marketing is constantly evolving. And, as technology advances and audiences grow savvier, the direct marketing and direct mail strategies of the past may not work as well. The question is, are you prepared to make the necessary adjustments for successful direct marketing in 2011? data segmentation Direct mail is…
Read More