Direct Response & Logistics

Commercial printing in a digital world

Let’s face it we live in a digital world. As a commercial printing company, Prisma Graphic recognizes the importance of digital technologies and the advances made in the last decade. These advances have allowed commercial printers to help their clients achieve big picture business goals. Printers are no longer only…
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Direct mail: Crafting the offer

Direct mail campaigns have many moving parts. To begin a campaign, data must be secured and segmented. Then a creative team needs to design a mailer with compelling imagery that speaks to the audience. Too often, marketers spend so much time on these two items they forget about one of…
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Direct mail: Intelligent mail barcodes

The Intelligent Mail Barcode (IBM) is the next generation of USPS barcode technology. Barcodes have been used for years to sort and track letters and flats; the IBM is the future of direct mail campaign intelligence. This new Intelligent Mail Barcode provides end-to-end visibility by notifying marketers when mail pieces…
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Direct mail: Seven rules to success

What does a good direct mailer or direct marketing piece look like? Prisma Graphic has found that the direct mailers that yield the highest ROI for our clients have seven common traits. You would think there were more than seven but there’s not – just seven. If you can incorporate…
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Tips for effective direct mail marketing

Direct Mail, when done correctly, is still one of the most effective marketing channels but no longer can you stick a stamp on a post card and expect your audience to respond. The keys to direct mail in the web 2.0 era are audience segmentation, relevance and personalization. Audience Segmentation Bad…
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QR codes: Print & digital marketing

Our social media icons look a little different, don’t they? If you were presented a card with these images would you know what to do with them? If you answered no, don’t worry – many people are unsure about these funny looking graphics. This article will get you up to…
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Door hangers – The underdog of direct mail

What is your company’s customary and acceptable lead generation cost? Chances are it’s more than eight cents per lead. If you don’t know this cost, do some research and find out, it’s critical to the bottom line of any direct mail strategy. A unique and often overlooked component to a…
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