dokshop & Web to Print

Web-to-print: Brand protection

In today’s business climate, companies are extremely sensitive to their brand’s consistency. One mistake from a company’s commercial printing vendor gets in front of the wrong audience and any brand can take an instant downward spiral. One way Prisma Graphic helps protect your brand is by utilizing their proprietary web-to-print…
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Marketing supply chain management

What is marketing supply chain management and how can it help my business? Simply stated, marketing supply chain managment is a service that can centralize all your marketing assets (marketing collateral, key business documents and identity) into one online location for ordering, shipping or electronic delivery to multiple specified locations. Marketing…
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DokShop: Innovative & liberating

Today’s economic climate has changed the way businesses operate. Strategically, businesses have asked key employees to wear many hats and go over and above the call of duty. Gone are the days of large internal marketing departments. Gone are the days of large communications departments. The corporate Mar/Com (Marketing and…
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Prisma Graphic utilizes web-to-print technology

According to Wikipedia: Web-to-print, also known as Web2Print or remote publishing, is a commercial prepress process that bridges the gap between digital content online and commercial print production. This process allows a print house, a client, and possibly a graphic designer to create, edit, and approve computer-based online templates during…
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Web-to-print marketing material from customized portals: Anytime, anywhere, accurately

Powerful web-to-print marketing solutions are revolutionizing marketing efficiency and accountability. Around-the-clock access to pre-approved corporate collateral enables customers, franchisees and sales teams to have immediate access to the tools they need to create successful marketing campaigns quickly, easily and accurately. DokShop is one such marketing collateral management solution that offers…
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Common errors web-to-print designers make

Whether you’re a graphic designer working on web to print projects or a small firm specializing in commercial printing products, be sure to avoid these common errors in laying out and finalizing your content. Overcrowding content spaces and creating eyesores, overusing too many different types of fonts or templates, and…
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Brand control – Who’s really in charge?

As a marketer from the pre-blog era, this question seems ridiculously easy to answer… and once upon a time it was. Now, not so much. Not in a time when blogs, discussion boards, email group lists, Facebook, Twitter, and all other such tools create an open, ongoing forum for your…
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