Innovations in Franchise Marketing: Prisma’s Approach to Omnichannel Campaigns
In today’s fast-moving market, franchise success depends on more than just strong branding– it requires seamless, personalized customer engagement across all touchpoints. That’s the power of omnichannel marketing: delivering consistent, integrated messaging to customers wherever they interact with your brand. For franchises navigating a landscape shaped by rising consumer expectations, supply chain challenges and increasing […]
Navigating the Balance: Integrating Human Touch with Technology in Financial Services
The financial services industry is evolving rapidly with technology enhancing efficiency and customer experience. From AI-driven analytics to automated customer service, financial institutions are focused on streamlining operations. While automation offers significant benefits, maintaining a human connection remains essential for building trust and long-term relationships with their clients. Prisma helps financial institutions scale customer acquisition […]
Elevating the In-Store Experience
In an increasingly digital world, consumers are craving something that online shopping has largely failed to deliver: excitement, connection, and meaningful experiences. According to recent research by Criteo, 76% of consumers find that online shopping lacks excitement, with nearly a third describing it as merely a chore. Even more telling, 79% report that digital shopping […]
Branded Merchandise for Financial Services: Driving Engagement and Trust with Prisma
The financial services industry is one of the most influential sectors in the global economy, contributing 7.3% of the USA’s GDP and employing over 6.7 million people in the U.S. alone. As financial institutions compete for customer loyalty and brand recognition, promotional merchandise has become a key marketing tool. In 2024, the financial industry invested […]
Bridging the CMO-CEO Confidence Gap: How Prisma Empowers Marketing Leaders
In a recent survey by Boathouse, only 24% of CEOs gave their Chief Marketing Officers an “A” grade. While this number is slowly improving, many CMOs still struggle to demonstrate their true value to top leadership. At Prisma, we understand the critical challenge facing modern marketing leaders: how to prove their strategic worth and win […]
Bold Colors and Rich Textures Shape Hospitality Design in 2025
As we enter 2025, hospitality design is undergoing a transformation, blending evocative storytelling, sensory-driven environments and practical elegance to captivate guests. The trends shaping this shift are rooted in emotional connection and innovative design strategies—areas where Prisma’s large-format and packaging solutions can enhance guest experiences. Evoking Emotions Through Design Hospitality interiors are no longer just […]
Volume Mailers Can Save 30% on Postage with New USPS Promotion
Promotion to offer credits for volume increases in CY 2024 Direct marketers looking to leverage the ROI of mail in 2024 now have extra incentive to boost mail volumes: a whopping 30% postage discount! The USPS filed the proposal with the Postal Regulatory Commission in August, and if approved, the discount will apply as of […]
Brand Management Technology Streamlines B2B Marketing Fulfilment and Propels Growth
Enterprise brands need agile, responsive technology to power their marketing fulfilment or risk costly delays and errors. Dokshop, Powered by Prisma is a single source, online portal for brand management that streamlines your marketing supply chain. This technology has transformed the role of Prisma from a traditional commercial printer to a complete marketing logistics provider. […]
Start a Cross-Media Marketing Campaign in 5 Steps
The Salpointe Story is a case study about the use of cross-media marketing as an important part of the client’s overall $12 million dollar capital campaign. This presentation explores the campaign’s objectives, target audience, creative strategy, campaign architecture and workflow, key success factors, and results. Find out why donors couldn’t resist contributing to the proud […]
The Next Generation of dokshop
Motivation for Change More than 20 years ago, Prisma transformed marketing logistics by developing dokshop, an online storefront with unified branded materials customized to a business’ needs. It serves as a centralized marketing hub for end-to-end brand management and logistics solutions and has catapulted immense client success and growth in a short period of time. […]