All Things Print

Commercial printing trends

The business landscape changed quite a lot in 2010 and the commercial printing industry was no exception. The economy forced many long-standing print related businesses to close doors for good. The printers that were able to weather the storm, all seem to have similar components. Commercial printing, now more than…
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Tips on selecting a commercial printing company

Knowing what to look for in a commercial printing company is extremely important. Whether you’re the owner, a CMO, a graphic designer, an HR professional or in sales – using the wrong vendor can cost you a lot time and money. We want to you succeed, so below are some…
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Graphic design resources

From time to time everyone needs a little inspiration. Graphic designers and commercial printing experts are no exception. Recently, Prisma spoke to a group of professional graphic design experts and asked where they go when they seek design inspiration. After reviewing the designer’s answers, we compiled a list of graphic…
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Business cards need not be boring

The most fundamental piece of your marketing collateral is business cards. Other than a representative from your company, your business card is the first impression you will make. What does your card say about your company? Does it highlight your company’s personality? Or, does it leave an impression that’s underwhelming?…
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Common commercial printing terms

To many people, commercial printers seem to have a language all their own. We tend to speak in numbers and jargon, which might be confusing to some outside the industry. In order to help close the loop, Prisma Graphic has compiled a list of some common commercial printing terms below…
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Benefits of soy-based inks

Prisma Graphic has always been conscious of the environmental impact of commercial printing. In the Spring of 2007, Prisma became the first sheetfed and web shop in Arizona to gain FSC Certification. (Please click here to read about Prisma’s environmental efforts.) One way to make an immediate impact on the environment and…
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Template for printing success

When building a house it’s easier when using a blueprint to guide you through the building process, just as a road map is helpful when embarking on a long journey. The same can be said about using graphic design templates when you are designing marketing or business collateral before sending…
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Best practices: File prep for color printing

You’ve been at your computer for days on end coming up with the perfect design for your company’s print collateral. The boss approved the layout, the copy has been proofed and now you’re ready to send your masterpiece design to the printer – or are you? Correct file preparation for commercial printing…
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Get creative with your print materials

As gizmos like the iPad and Kindle take technology to new levels of customer comfort, messaging through interactive touch is the new “little black dress.” Thankfully, for tactical –minded people, holding something, feeling its texture, sensing its smell, and evaluating its texture and quality is in fashion. For those in…
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Tips for commercial printing – How we react to color

Even in the wilds of nature, color plays an intensive role in behavior, attraction and aversion. Color is informative. It tells a creature whether or not something is probably safe to eat, as well as whether or not another creature is weakened, sickly or healthy. Color has the power to…
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