Prisma Nashville Earns cGMP and AIB Certifications
At Prisma, we are dedicated to advancing the packaging industry by adhering to the highest standards of quality and safety. Prisma Nashville has recently achieved both cGMP (current Good Manufacturing Practices) and AIB (American Institute of Baking) certifications. These certifications not only represent a significant accomplishment for our company but also open new opportunities for […]
Prisma Integrates KODAK SONORA Process Free Plates
Prisma’s Integration of KODAK SONORA Process Free Plates At Prisma, environmental sustainability drives our operational excellence. We’re excited to announce a significant advancement in our eco-conscious printing capabilities: the implementation of KODAK SONORA Process Free Plates in our offset printing operations. This cutting-edge technology represents a transformative approach to commercial printing, eliminating traditional chemical processing […]
Prisma Recognized for Impressive Growth
Technology Upgrades & New Offerings Serve as the Catalyst for Recent Success Technology investments have been key to Prisma’s recent success. In 2024, all of the company’s facilities saw upgrades, including innovations in sustainability, expansion of packaging services and a capital investment in its digital print division. The company’s growth was even recognized as part of […]
Prisma’s Nationwide Logistics Advantage
Prisma is proud to offer a distributive print manufacturing and fulfillment solution to better support our customers by driving cost savings while reducing time in transit. Our solution is singular and unique in our industry. While many claim to provide this service, we possess the secret sauce to execute effectively. We have the right geographic […]
Prisma Announces Leadership Transition as it Continues National Expansion
CEO Robert Anderson will transition to Chairman and COO James Hill is elevated to CEO PHOENIX, Ariz. – Prisma announced today CEO Robert Anderson will transition leadership of the company to James Hill, the current COO. Anderson has led Prisma for the past 24 years after purchasing the 44-year-old company in 2000 with partner Rod […]
Phoenix-Based Marketing Logistics Firm Expands in Two Eastern Markets
Prisma has acquired Vivid Ink in Baton Rouge and New Orleans, greatly enhancing large format and promotional capabilities PHOENIX, Ariz. – Prisma announced today it has increased its national marketing logistics footprint to six total production facilities with the acquisition of Vivid Ink in Baton Rouge and New Orleans. Prisma was attracted to Vivid’s expertise […]
Prisma Expands Into Two New Markets
Prisma Graphic, LLC (“Prisma” or the “Company”), a portfolio company of CenterGate Capital, announced today it has increased its national marketing logistics footprint to four production facilities with the acquisition of Capital Printing LLC (“Capital”) in Austin, TX and Spectrum Printing Company, LLC (“Spectrum”) in Tucson, AZ. In 2021, Prisma acquired two Nashville-based print manufacturing […]
Safeguarding Success: The Paramount Role of Data Security in Direct Mail Marketing
Data breaches and privacy concerns make headlines all too often, so the importance of data security cannot be overstated. In fact, more than 65% of cyber-attacks occur due to a compromised third-party vendor. As direct mail marketers, it is our responsibility to prioritize and invest in robust data security measures to protect both our customers […]
Understanding the Marketing Supply Chain: Enhancing Efficiency and Customer Experience
In today’s dynamic business landscape, marketing has evolved into a complex and interconnected web of activities. To navigate this intricate network effectively, organizations rely on a well-orchestrated system known as the marketing supply chain. We will explain what a marketing supply chain is and why it is crucial for businesses’ growth and success. Defining […]
What is Direct Mail Marketing? Overview and Tips – Prisma
Direct Mail Services Prisma offers complete direct mail marketing services including direct mail, political mail, EDDM, mailing lists, mail tracking, Informed Delivery, lead generation, and more! Our secured lettershop protects your data and our state-of-the-art technology gets your message to mailbox with flawless precision. You can count on our expertise with postal regulations to avoid […]
Guide to Strategic Loyalty Marketing
Loyalty marketing is a powerful strategy that leverages guest data and enriches customer experience. A customer loyalty program helps you build stronger relationships with your customers by rewarding them for buying your products or services. Implementing a loyalty program is beneficial for a variety of businesses and is particularly effective for hospitality, retail, and restaurant brands. […]
Guide For Your 2023-2024 Direct Mail Marketing
In 2023, direct mail is still one of the most effective forms of marketing. It allows businesses to speak directly to their audience in a highly targeted, cost-effective manner. Keep reading to learn why direct mail campaigns are a powerful tool to integrate into your marketing strategy for the current year and years to come. […]