Environmentally Friendly Promotional Products for Earth Day
Prisma strives for greener solutions in every aspect for our company. From our machinery and inks to the very paper products we print on, we always work to lessen our carbon footprint. A great way to reduce environmental impact is by choosing promotional products made from sustainable or recycled materials. Using eco-friendly promotional products can […]
Prisma Announces Leadership Transition as it Continues National Expansion
CEO Robert Anderson will transition to Chairman and COO James Hill is elevated to CEO PHOENIX, Ariz. – Prisma announced today CEO Robert Anderson will transition leadership of the company to James Hill, the current COO. Anderson has led Prisma for the past 24 years after purchasing the 44-year-old company in 2000 with partner […]
Prisma’s HITRUST Certification Ensures Secure and Compliant Healthcare Mail
Learn why choosing a HITRUST-certified mail partner alleviates the pain of sending compliant mail In the realm of healthcare communication, employing a HIPAA HITRUST certified mail partner offers an array of invaluable advantages. With the paramount concern of safeguarding sensitive patient information, leveraging such a partner ensures adherence to stringent regulatory standards, fostering trust and […]
The ultimate guide to streamlining your marketing supply chain
dokshop uses technology to power your brand’s print, collateral, signage, branded apparel and more Dokshop Overview The key to excelling in your markets is understanding how to make your brand work for you. In the last decade, how we market to consumers and the tools we use to market to them have shifted. We live […]
Prisma Expands Into Two New Markets
Prisma Graphic, LLC (“Prisma” or the “Company”), a portfolio company of CenterGate Capital, announced today it has increased its national marketing logistics footprint to four production facilities with the acquisition of Capital Printing LLC (“Capital”) in Austin, TX and Spectrum Printing Company, LLC (“Spectrum”) in Tucson, AZ. In 2021, Prisma acquired two Nashville-based print manufacturing […]
Safeguarding Success: The Paramount Role of Data Security in Direct Mail Marketing
Data breaches and privacy concerns make headlines all too often, so the importance of data security cannot be overstated. In fact, more than 65% of cyber-attacks occur due to a compromised third-party vendor. As direct mail marketers, it is our responsibility to prioritize and invest in robust data security measures to protect both our customers […]
Understanding the Marketing Supply Chain: Enhancing Efficiency and Customer Experience
In today’s dynamic business landscape, marketing has evolved into a complex and interconnected web of activities. To navigate this intricate network effectively, organizations rely on a well-orchestrated system known as the marketing supply chain. We will explain what a marketing supply chain is and why it is crucial for businesses’ growth and success. Defining […]
What is Direct Mail Marketing? Overview and Tips – Prisma
Direct Mail Services Prisma offers complete direct mail marketing services including direct mail, political mail, EDDM, mailing lists, mail tracking, Informed Delivery, lead generation, and more! Our secured lettershop protects your data and our state-of-the-art technology gets your message to mailbox with flawless precision. You can count on our expertise with postal regulations to avoid […]
Guide to Strategic Loyalty Marketing
Loyalty marketing is a powerful strategy that leverages guest data and enriches customer experience. A customer loyalty program helps you build stronger relationships with your customers by rewarding them for buying your products or services. Implementing a loyalty program is beneficial for a variety of businesses and is particularly effective for hospitality, retail, and restaurant brands. […]
Guide For Your 2023-2024 Direct Mail Marketing
In 2023, direct mail is still one of the most effective forms of marketing. It allows businesses to speak directly to their audience in a highly targeted, cost-effective manner. Keep reading to learn why direct mail campaigns are a powerful tool to integrate into your marketing strategy for the current year and years to come. […]
The Not-So Surprising Sustainability of Print
Sustainability of Print In an increasingly digital world, print can be unjustly portrayed as an unsustainable means of communication. However, print is more sustainable than you think! Paper is a sustainable resource Responsible forest management and recycling makes paper both renewable and sustainable. Forest Stewardship Council® (FSC®) paper is made of responsibly sourced wood fiber […]
USPS Announces Price Increase for July 2023
On April 10, 2023, the U.S. Postal Service filed notice with the Postal Regulatory Commission (PRC) of mailing services price changes to take effect on July 9, 2023. The price change includes a three-cent increase of a First-Class stamped mail piece from 63 cents to 66 cents. If favorably reviewed by the Commission, the proposed […]