Strategy& Marketing

Prisma Holiday Box Contest

The holidays are such a busy time of year, but it’s nice to indulge in the fun and festivities of the season. Here in sunny Phoenix, Arizona the scenery isn’t exactly a winter wonderland, but there are a lot of exciting things to see and do. That was the inspiration…

Helping Local Motors unveil Olli

We had a ton of fun working with Local Motors to execute an unveiling campaign for its newest endeavor, an electric minibus affectionately called Olli. The autonomous vehicle transports about a dozen people along a pre-set route and is a promising solution for airports, college campuses and other areas looking…

Multichannel marketing campaigns: Direct mail

Multichannel marketing campaigns are effective in reaching clients and improving sales when executed effectively. As an important marketing channel, direct mail has some distinct advantages in multichannel marketing campaigns. Below are some helpful tips on how to get the most out of your direct mail in a multichannel…

Using Pinterest for business

What is the first thing to come to mind when you hear the word Pinterest? Wedding ideas, latest trends and fashions, DIY (do it yourself) projects, and gourmet recipes may be a few common ones… but you probably didn’t think of analytics. In the late spring, Pinterest introduced…

QR codes: Print marketing

Online printing companies, retailers, and service providers alike have all heard of the QR Code by now, which enables a customer to scan a promotional code with their smartphone and instantly see the message your company is trying to display. According to comScore, more than 55% of Americans now use smartphones. …

Top tips for 2013: Marketing

Being a part of the marketing/creative industry in 2013 can be a fun and exciting position. Whether you’re pursuing Phoenix direct mail or are considering experimenting with QR codes, there are new and advanced technologies at your fingertips and various trends emerging on a daily basis. Needless to say,…

Our digital print company advances the technology behind direct mail

Trendy marketing strategies always seem to have a rather short lifespan. Prisma Graphic, a veteran digital print company, has watched these marketing schemes come and go through the years, investing in various marketing platforms which many digital printing companies cannot offer. We’ve witnessed a select few marketing methods survive the…

How SEO can benefit your company

Search engine optimization, often shortened to SEO, provides tangible value to more than just fulfillment companies like Prisma Graphic (though SEO can certainly benefit your business if you do, in fact, represent a fulfillment company). Any and all organizations with an online presence can benefit from SEO – the practice of…

How to implement a successful marketing campaign

When you’re looking to create a successful marketing campaign to attract new clients or boost sales, consider pairing a direct mail campaign with a cutting edge print strategy.

Accelerate your business strategy

Last week, we discussed different ways to tame your marketing budget. Another vital component to develop your marketing strategy is to adhere to solutions-oriented business tactics. Rather than focusing on the problem, it’s time to shift your focus to the solution. You’ll reach goals faster and your decision-making process will…