We had a ton of fun working with Local Motors to execute an unveiling campaign for its newest endeavor, an electric minibus affectionately called Olli.
The autonomous vehicle transports about a dozen people along a pre-set route and is a promising solution for airports, college campuses and other areas looking for a green alternative.
Olli was to be unveiled during the grand opening of Local Motors’ newest facility in National Harbor, Maryland on June 16. We created a “hot wheels” style package with a teaser message to attend the event to see the vehicle that goes inside the package.
Attendees received a second package with a 3D printed Olli inside!
Learn more about Olli and the exciting things happening at Local Motors.