During his 18 years as owner of Prisma, Bob Anderson has led the company through an evolution from a traditional, high-end boutique printer to an all-inclusive commercial print and direct marketing solutions provider. A third-generation native Arizonan, Bob earned a degree in Advertising and Journalism from Northern Arizona University. Prior to purchasing Prisma, Bob gained tremendous experience working for two large commercial printers for a 15-year stretch. Bob cites changing the public perception of Prisma from a traditional commercial printer to a more comprehensive marketing solutions provider as one of his biggest challenges. But his never-say-die attitude has been a driving force behind the company’s ability to reinvent itself to meet the changing needs of the marketplace.