Win the election and raise awareness.
Get your political campaign seen by everyone, everywhere.
Prisma’s cutting-edge variable printing technology, including the SCREEN Truepress Jet520 HD digital inkjet web press, allows for a highly-targeted 1:1 direct mail piece. Multiply the effectiveness of your political direct mail campaigns by broadcasting your candidate’s message across multiple marketing channels at the same time. Through the use of cutting-edge digital technology comes the omnichannel marketing campaign tool, Political Power Up!
This platform consists of the following digital marketing features, driven by digital and social media ads that work in tandem with your direct mail piece:
- SocialMatch – SocialMatch MATCHES your mailing list to Facebook and Instagram user accounts. Your target market will not only receive the mailing, but will be delivered the SAME message in their social media newsfeed before, during and after the mail reaches their mailbox.
- Mail Tracking – Track your mail just like you track your packages! Now you have full visibility on when your mail is projected to reach mailboxes and confirmation of when your mail is delivered. Remove the guess work from the mail process and trigger other marketing channels based on mail delivery.
- Informed Delivery – This USPS feature allows recipients to see a digital preview of their scheduled mail. The digital preview includes a grayscale image of the mail piece arriving in the mail that day, along with a full color ride along ad – giving you another opportunity to drive campaign conversions.
- Call Tracking – Get live updates and recordings of every call received from your direct mail campaign. View full demographic information on your callers including name, address, caller id, location, device type, age, gender and more.
- District Targeting – District Targeting is a geographical target of people that are within your voting district on both Google and Social Media. We target affinity audiences who are most likely to interact with news, politics, current political news and further narrow down the target using age, gender, household income and more.
- Gmail Ads – Gmail campaign ads appear in the users Gmail inbox either first or second. Once any part of the ad is clicked, it opens the full email ad. Expanded, the ad looks just like a typical email with a subject line, engaging media, the option to forward the message, save the message and more.
- YouTube Ads – Display video ads right before or while your prospective voters watch the newest video from their favorite YouTube channel. This is a perfect way to gather additional impressions and get your message across!
- Social Media Follow-up – Did you know that 90% of people who are interested will go to your website to learn more? Take your online exposure even further with our new addition of social media follow-up! Show ads to your unique website visitors in their profile newsfeeds on Facebook and Instagram.
- LEADMatch – Never guess again how effective your direct mail campaign was. LEADMatch enables you to track and record all website visitors that came as a result of your mailing and see what actions they took, AND mail to unique visitors who came to your website who weren’t on your mailing list!
- Digital Dashboard – How’s your campaign performing? There’s no waiting around for reports because you have 24/7 access to a comprehensive online dashboard chockfull of real-time information. With complete visibility to all your metrics and all of the moving parts within your campaign, the answers you need are always right at your fingertips.
All of the above are scientifically timed to generate the most awareness and engagement possible!
For a successful campaign, repetition is key! 80% of responses are made between the 8th and 12th contact. With Political Power Up, your target audience will receive multiple forms of visual messaging, both digitally and in print, enhancing the results of your direct mail campaigns by an average of 23-46%.
Interested and want to learn more? Complete the form below to schedule a live demo.