Prisma Papers

We’re passionate about sharing our expertise to help our client’s succeed. Whether it’s the latest trends in grand format printing, or ways to step up your game in direct marketing – we hope you find these resources filled with valuable information you can use.

Prisma Papers

Getting Acquainted With Lists

Getting Acquainted With Lists

Remember the days when prospecting for new customers meant simply renting a list and sending a postcard to those names?

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Specialty processes add impact to a printed piece

Specialty processes add impact to a printed piece

Printing can be fairly straight forward when creating basic letters, brochures, flyers and other materials.

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The power of package design

The power of package design

Packaging has power – enormous power – over buying decisions. In a way that fashion expresses who we are, packaging does that for the products we buy.

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Speed to market: Why is it so important?

Speed to market: Why is it so important?

One way to explain the importance of speed to market for business is by explaining how decreased speed to market can hurt:

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Web 101: Forming a lasting web presence

Web 101: Forming a lasting web presence

Website design continues to evolve incorporating the latest learnings and technology. And with any effective design, it’s important to understand the brand story, objectives, focus and more when creating a website.

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Web to print 101: Learn the basics

Web to print 101: Learn the basics

A web-to-print technology allows consumers to go to a website and place orders for printed materials.

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How Data Driven Marketing Can Improve Brand Return

How Data Driven Marketing Can Improve Brand Return

First, let’s define what we mean by data-driven marketing. For this article, it means developing marketing strategy based on data you’ve gathered about your own customers’ behavior, or about the behavior of potential customers.

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More Channels Often Means Better Results

More Channels Often Means Better Results

How many touches does it take to motivate customers into action? Some marketers say seven, some say five.

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How Marketers Can Make a Grand Entrance

How Marketers Can Make a Grand Entrance

Grand format printing takes message communication to new heights... literally. Through a variety of substrates, sizes and display options, grand format adds value at critical points in a purchaser’s decision-making process.

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Small Print Jobs Get VIP Treatment

Small Print Jobs Get VIP Treatment

Since its launch in 1993, digital print has taken the printing industry by storm. It’s easy to understand why when you look at the many benefits digital printing offers.

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Effectively Blending the 3Ds of Direct Marketing: Data, Design and Delivery

Effectively Blending the 3Ds of Direct Marketing: Data, Design and Delivery

Let’s start with data, which for the purposes of this article revolves around your prospect list and what you know about them.

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Variable printing gives marketing a personal touch

Variable printing gives marketing a personal touch

Turn your marketing campaign from a one-size-fits-all, cookie-cutter mailing into a high impact, personalized and relevant mailing that gets results.

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5 secrets to marketing via the inbox

5 secrets to marketing via the inbox

Email marketing has been around for over a decade and businesses continue to use this marketing channel because of the return and low costs associated with it.

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Blogging in the Age of Social Media

Blogging in the Age of Social Media

Since the turn of the century, a tidal wave of social media has flooded public relations and marketing campaigns in corporate headquarters worldwide.

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When to QR

When to QR

It’s really not complicated. The best QR code uses and campaigns are those which offer real benefit, or do a good job of enticing people to want to take out their smartphones and spend a moment to scan the QR code and see what it’s offering.

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