Prisma Papers
Prisma Papers
Getting Acquainted With Lists
Remember the days when prospecting for new customers meant simply renting a list and sending a postcard to those names?
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Specialty processes add impact to a printed piece
Printing can be fairly straight forward when creating basic letters, brochures, flyers and other materials.
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The power of package design
Packaging has power – enormous power – over buying decisions. In a way that fashion expresses who we are, packaging does that for the products we buy.
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Speed to market – It’s everything.
“Speed to market" is how long it takes a business to take a product idea, develop it and have it in consumers’ hands.
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Web 101: Forming a lasting web presence
Website design continues to evolve incorporating the latest learnings and technology. And with any effective design, it’s important to understand the brand story, objectives, focus and more when creating a website.
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Web to print 101: Learn the basics
A web-to-print technology allows consumers to go to a website and place orders for printed materials.
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How Data Driven Marketing Can Improve Brand Return
First, let’s define what we mean by data-driven marketing. For this article, it means developing marketing strategy based on data you’ve gathered about your own customers’ behavior, or about the behavior of potential customers.
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More Channels Often Means Better Results
How many touches does it take to motivate customers into action? Some marketers say seven, some say five.
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How Marketers Can Make a Grand Entrance
Grand format printing takes message communication to new heights... literally. Through a variety of substrates, sizes and display options, grand format adds value at critical points in a purchaser’s decision-making process.
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Small Print Jobs Get VIP Treatment
Since its launch in 1993, digital print has taken the printing industry by storm. It’s easy to understand why when you look at the many benefits digital printing offers.
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Effectively Blending the 3Ds of Direct Marketing: Data, Design and Delivery
Let’s start with data, which for the purposes of this article revolves around your prospect list and what you know about them.
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Variable printing gives marketing a personal touch
Turn your marketing campaign from a one-size-fits-all, cookie-cutter mailing into a high impact, personalized and relevant mailing that gets results.
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5 secrets to marketing via the inbox
Email marketing has been around for over a decade and businesses continue to use this marketing channel because of the return and low costs associated with it.
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Blogging in the Age of Social Media
Since the turn of the century, a tidal wave of social media has flooded public relations and marketing campaigns in corporate headquarters worldwide.
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When to QR
It’s really not complicated. The best QR code uses and campaigns are those which offer real benefit, or do a good job of enticing people to want to take out their smartphones and spend a moment to scan the QR code and see what it’s offering.
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