Sprouts Farmers Markets IPO invitation
To match its brand, Sprouts Farmers Market wanted the vintage look of letterpress printing in its invitation to shareholders for its initial public offering. Time was tight, and a last-minute date change was possible, so Sprouts needed a flexible solution.
Using specialty textured paper, we debossed the text so readers felt the words from the underside when holding the invitation. To ensure the deadline was met, we developed a strategy using digital printing and a series of dies to keep costs low, but allowed us to insert the correct date at the last minute.
Digital printing technology allows for an ever-increasing range of specialty paper stocks. If you’d like samples, please contact your Prisma sales rep, or call 602-243-5777.